Micromu
In one of my first entries I wrote about www.micromu.com, a brilliant idea that was thrown at me from the guys at Red-T music. We always wanted to get involved in music so this seemed like the perfect plan. In their own words: “MicroMu is an experimental, sponsor-driven, free-to-user record label model designed to discover new talent, create original music and reward artists in seemingly impossible conditions. All music is available for free download through www.MicroMu.com.”
So they had the concept and Plastered helped out with financial support and it has been a huge success due to the hard work and commitment from the lads and ladies at Red-T Music. I asked them for some stats last week and here are a few interesting facts:
- - They have hit over a quarter of a million page views after just six months. Traffic continues to grow at roughly 40% every month.
- - They now have a total of 12 releases, the majority of which are awarded 4 or 5 stars by Internet users on various sites.
- - Zhang Weiwei was voted one of the top 10 independent (Chinese language) albums of 2008 by the users of uber-site Douban. Featured as a top album of 2008 in Beijing Xinjinbao.
- - MicroMu was on the front page of QQ bookmark charts for 48 hours.
- - They have had feature coverage in So Rock, INMusic, X Music Magazine, City Pictorial.
- - Their most recent album, Li Zhi, is stuck fast on the front page of Douban.
Very impressive and an honour to be involved.
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