About Us - Plastered

Plastered T-shirts, (est. 2006, Beijing, China)

Plastered T-shirts is owned by Plastered Ltd

Plastered T-shirts takes iconic imagery from China’s streets and celebrates it. Everyday design is inspiration – from neon signs framing steaming karaoke halls, to delicate acrobatic twists and towers – Plastered puts these images on t-shirts in a celebration of everything beautiful about China. Plastered\'s flagship store is located in Beijing on Nanluoguxiang, and the t-shirts are available online at www.plasteredtshirts.com.

When Plastered first opened in 2006, we launched our concept with designs showcasing old subway tickets, retro brand labels, and everyday images such as the China Central Television Tower to shine a new cool on life in China – the frenetic present, the revolutionary past, and the burgeoning future. We were pleased but not surprised to see the t-shirts fly off the shelves. They continued highlighting the absurd, the beautiful, the glorious of everyday life in China – beds of roses juxtaposed against construction cranes; Chairman Mao’s face stenciled on a t-shirt with a cell phone number spray-painted below with the message: “To Serve the People”.

The concept store opened in Beijing on South Luo Gu Alley in 2006 and that same year Plastered hosted China’s first ever hutong (a traditional Chinese alleyway) catwalk show – a celebration of beautiful design in a truly cutting edge venue – models walked the length of the cobblestone alleyway with the backdrop of traditional Chinese courtyard homes. Lanterns intermixed with disco balls lighting Plastered’s first range of t-shirts. The show was a massive success and propelled the brand into the spotlight of international media: Vogue, Elle, City Pictorial, and over 20 television features. The second hutong show saw double the crowd as the buzz grew about this t-shirt company that was doing something ground breaking for Chinese fashion.

Plastered T-shirts is also known as the “one-stop-shop” for China’s rock n’ roll t-shirts having teamed up with Beijing’s top rock bands to feature their artwork on t-shirts with 50% of the profit going to the musicians.

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Plastered T-shirts can be spotted on local and foreign celebrities worldwide and is considered a “must-visit” when traveling in Beijing. By 2009, Plastered expanded to three stores in Beijing, and six across China. T-shirts are available in the outlets across China and online.

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About Dominic

In 2005 I started Plastered T shirts taking iconic Chinese imagery and placing it on t-shirts to create a clothing brand that China could call its own. It was a risk. I quit my job, spent evenings working on designs while my wife worked days and then opened a humble little shop on a quiet hutong (alleyway) in a 13sqm sized space. Then I threw a party to celebrate this achievement, then I hosted a fashion show on the hutong (the first in China), and then another. What developed out of a rather determined risk was a true Chinese street brand. Within three years, Plastered products were selling out of six locations around China and also Singapore, the USA and the UK.

I happened upon China as rather an accident. I arrived as a backpacker in 1993 … and have been here since. I currently live in Beijing, very close to the Flagship store, with my wife and three daughters. Our office is up the road and we live in the heart of the city in a beautiful shared courtyard.

I’ve been called a lot of things: creative, insane, an entrepreneur, dyslexic (which I am), a failure, a success, a dreamer. One thing is true - my passion is creativity – be that in design, marketing, music…. In every aspect of life. You’ll see that I love Chinese Rock music. These young musicians are some of the best in the world and we do everything we can to support this burgeoning scene. Plastered Backstage is a tribute to that and something I’m quite proud of.

It is a main priority of our business, and our family, to give back to the community. We support numerous charities but primarily Magic Hospital. We believe in their mission to defend and celebrate what it is to be a child. We wholeheartedly support the magic they bring into children’s lives, and the foundations of hope that they deliver through all of their activities and projects. Children are inspiration and I love their uncensored and enthusiastic approach to life. I try to emulate this childish attitude in many aspects of my day-to-day activities and work.