Plastered T-shirts takes iconic imagery from China’s streets and celebrates it. Everyday design is inspiration – from neon signs framing steaming karaoke halls, to delicate acrobatic twists and towers – Plastered puts these images on t-shirts in a celebration of everything beautiful about China. Plastered's flagship store is located in Beijing on Nanluoguxiang, and the t-shirts are available online at www.plasteredtshirts.com.

When Plastered first opened in 2006, we launched our concept with designs showcasing old subway tickets, retro brand labels, and everyday images such as the China Central Television Tower to shine a new cool on life in China – the frenetic present, the revolutionary past, and the burgeoning future. We were pleased but not surprised to see the t-shirts fly off the shelves. They continued highlighting the absurd, the beautiful, the glorious of everyday life in China – beds of roses juxtaposed against construction cranes; Chairman Mao’s face stenciled on a t-shirt with a cell phone number spray-painted below with the message: “To Serve the People”.

The concept store opened in Beijing on South Luo Gu Alley in 2006 and that same year Plastered hosted China’s first ever hutong (a traditional Chinese alleyway) catwalk show – a celebration of beautiful design in a truly cutting edge venue – models walked the length of the cobblestone alleyway with the backdrop of traditional Chinese courtyard homes. Lanterns intermixed with disco balls lighting Plastered’s first range of t-shirts. The show was a massive success and propelled the brand into the spotlight of international media: Vogue, Elle, City Pictorial, and over 50 television features. The second hutong show saw double the crowd as the buzz grew about this t-shirt company that was doing something ground breaking for Chinese fashion.

November 2008 and Plastered's founder/creative dictator Dominic Johnson-Hill wins British Entrepreneur of the Year in China, Dominic was handed the award by HRH Prince Andrew.

In 2009 Plastered held the "Plastered Rock Weekend" to show off its new collection of Rock T-shirts. Plastered signed up the biggest names in Rock in China and now exclusively sells their t shirts. The Rock Weekend was sold out and saw the likes of Car Sick Cars and PK-14 perform.

Plastered continues to recreate and celebrate into 2010. Plastered teamed up with local tattoo studio Pins and Needles to create our now best selling designs where East meets West meets tattoo design. After the success of these designs we were approached by Zippo to design 5 limited edition lighters for them, to celebrate these designs Plastered and Zippo held 5 "hotlist" nights with some of Beijing's biggest rock bands.

July 2010 Plastered opens a store in Shanghai featuring its first Shanghai designs that flew off the shelves!

Plastered from day one has supported charities in Beijing, namely Magic Hospital and bring smiles to the faces of children all around China.

Plastered also believes in being green, all of our inks used for printing are eco friendly as is all of our cotton.

Plastered T-shirts can be spotted on local and foreign celebrities worldwide and is considered a “must-visit” when traveling in Beijing.

In 2005 I started Plastered T shirts taking iconic Chinese imagery and placing it on t-shirts to create a clothing brand that China could call its own. It was a risk. I quit my job, spent evenings working on designs while my wife worked days and then opened a humble little shop on a quiet hutong (alleyway) in a 13sqm sized space. Then I threw a party to celebrate this achievement, then I hosted a fashion show on the hutong (the first in China), and then another. What developed out of a rather determined risk was a true Chinese street brand. Within seven years, Plastered products were selling out of six locations around China and also Singapore, the USA and the UK.

I happened upon China as rather an accident. I arrived as a backpacker in 1993 … and have been here since. I currently live in Beijing, very close to the Flagship store, with my wife and four daughters. Our office is up the road and we live in the heart of the city in a beautiful shared courtyard.

It is a main priority of our business, and our family, to give back to the community. We support numerous charities but primarily Magic Hospital. We believe in their mission to defend and celebrate what it is to be a child. We wholeheartedly support the magic they bring into children’s lives, and the foundations of hope that they deliver through all of their activities and projects. Children are inspiration and I love their uncensored and enthusiastic approach to life. I try to emulate this childish attitude in many aspects of my day-to-day activities and work.